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Honesty and transparency define the sales philosophy at Walker Chrysler Dodge Jeep Ram in Hurricane. The sales staff includes, from left: Butch Crittenden, new car manager; Robert Skonberg, sales manager; Ryan Walker, general manager; Steve Annie, sales; Marc Zangari, sales and Chris Barker, sales.

In today’s highly competitive car business, some dealerships might resort to a variety of trendy sales gimmicks and so-called “free offers” in an attempt to draw in customers.

Not so at Walker Chrysler Dodge Jeep Ram in Hurricane, where honesty and transparency are the pillars of success in sales and in customer service.

Call it an “old school” approach, but General Manager Ryan Walker said honesty is still the gold standard in car sales.

“There’s a lot of gimmicks and games that everyone’s throwing out there trying to figure out how to get the business. We’re still doing things the old-fashioned way and being as honest and upfront with everybody as we possibly can,” Walker said.

At Walker Chrysler Dodge Jeep Ram, which is conveniently located just off the Hurricane exit of Interstate 64, professional sales representatives don’t rely on “games” to sell vehicles.

It’s about transparency throughout the sales process.

“We don’t have the gimmicks; there’s no games — we’re not giving away everything under the sun,” he said. “A lot of people don’t realize — they’ll see ‘free, free, free’ – but nothing is free. They’re paying for it somewhere. We’re helping customers get the best deals they possibly can by just being honest and upfront with them.”

The sales force at Walker Chrysler Dodge Jeep Ram are professionals in every sense of the word. They are highly trained, and that training is ongoing.

“They’re all 100% Chrysler-certified. When you come here, you’re dealing with quality sales people and quality products,” Walker said.

That attention to product knowledge and customer service also extends to Walker Chrysler Dodge Jeep Ram’s extensive pre-owned department.

Walker Chrysler Dodge Jeep Ram’s service department is also staffed by highly qualified and experience mechanics and support staff.

As with the sales staff, the mechanics undergo near constant training to stay abreast of evolving technology.

“They do a lot of travel to stay current with all the new technology as it comes out.”

The Walker Chrysler Dodge Jeep Ram mechanics often travel to a Chrysler training facility in Pittsburgh for classes.

“I’ve got somebody in Pittsburgh about monthly. It’s a heck of a team back there,” Walker said, referring to his service department.

Walker Chrysler Dodge Jeep Ram prides itself on having a large selection of inventory.

“We’ve got more inventory right now than we’ve ever had at any point in time since we’ve been here. It would be next to impossible to come here and not find something you like — new or used.”

Walker Chrysler Dodge Jeep Ram has a great selection of 2020 models in stock, as well as some remaining 2019 models.

“There’s still some ‘19s, and we’ve got some real good deals on some ‘19s that we’re trying to push out of here. There’s still time to take advantage of those big-time savings.”

Walker said Jeeps are selling well as are the Ram trucks.

“We’re the largest Ram truck dealer in the state by a whole bunch. We were the largest Chrysler Dodge Jeep Ram dealer in the state for 2019 by quite a bit.”

Walker Chrysler Dodge Jeep Ram is part of the Walker Automotive Group, which includes the nearby Walker Chevrolet off the Nitro exit of I-64.

Owner Gene Walker has more than 50 years of experience in the car business. He and his family invite everyone to visit his dealerships, where friends are made one deal at a time.

For more information about Walker Chrysler Dodge Jeep Ram, call 304-562-9011 or visit www.walkercdjrwv.com